Lead Follow-Up Workflow for a Local Service Business
Local Service Business
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Problem / before state
The business was receiving form leads, but follow-up was slow because messages were checked manually and details were scattered across email and spreadsheets.
Stack used
Website form, Supabase, email notification, admin dashboard, optional Google Sheets export
Scope delivered / what changed
The workflow collects form submissions, stores them securely, sends an admin notification, and allows the lead to be reviewed before any follow-up action.
Reported outcome + measurement context
Reported result: 30–50% faster first response after lead routing was organized.
Limitations / lessons learned
Automation improved speed and organization, but it did not replace sales judgment. The business still needed strong offer copy and human follow-up.